Francisco Antonio Mijares Noriega

Francisco has a long and recognized professional career in the restaurant industry. He chaired the Mexican Restaurant Association (AMR) for several years, was appointed lifetime president of the Restaurant Business Merit Award, and has been president of CANIRAC and vice president of CONCAMIN (Confederation of Industry Chambers). In addition, he has more than 35 years at Grupo Modelo, where he became the corporate director of sales. Since 2005, he has been part of the National Tourism Business Council (CNET) as well as different boards of directors for organizations in the public, private, restaurant, tourism, financial, journalistic, and sports sectors. He is an active collaborator in social programs and participates in social interest campaigns related to responsible alcohol consumption, saving water, preserving values, and family communication, among others.